American Equity Bank Changes Name to Luminate Bank

Luminate Marketing Team • April 29, 2022

American Equity Bank Changes Name to Luminate Bank

MINNETONKA, MINN. (APRIL 2022) – After careful consideration, American Equity Bank (AMEC) has partnered with Luminate Home Loans and has officially changed its name to Luminate Bank. The new name not only reflects the growth of the company, but also embraces improving on the values of (formerly) AMEC.

For Luminate Bank, this change is much more than a new name and the company looks forward to showing improved services, technology enhancements, and access to new product offerings to help bank members reach their financial and lifestyle goals. The company will remain locally owned and managed.

“We are so thrilled to be sharing this exciting news,” says Jeff Williamson, CEO of Luminate Bank. “Our members come first, which is why it’s so important for us that this change has an emphasis on bettering our community. It’s so exciting for us to be partnered with Luminate Home Loans so that we can continue to go above and beyond for our customers.”

In the coming months, there will be new signage, a new and improved website and online banking experience, as well as a renewed commitment to providing the best banking services possible. Luminate Bank encourages you to reach out if you have any questions or would like more information on this transition.

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Luminate Bank—formerly American Equity Bank—is a bank that offers personalized, one-on-one service to all of its members. Luminate Bank’s mission is to work hard to make the American Dream happen and to have everyone achieve their financial goals. For more information about Luminate Bank, please visit www.luminate.bank or reach out to the company at (952) 939-7200.

Luminate Home Loans is a national mortgage lending company that has been in business since 1998. Luminate’s mission is to help unlock people’s full potential through finances and to make lending approachable by bringing transparency and consistency to every part of the client experience. For more information about Luminate, please visit www.goluminate.com or reach out at (952) 698-3300.

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Luminate Bank Welcomes Josh Eifert as CFO

By Luminate Marketing Team • February 4, 2025

Luminate Bank® Welcomes Josh Eifert as Chief Financial Officer, Honoring Legacy of Dave Turk [Minneapolis, Minn.] – [2/4/2025] – Luminate Bank® is proud to announce the appointment of Josh Eifert as its new Chief Financial Officer, succeeding Dave Turk, who has played a pivotal role in shaping the company's strong financial foundation. Josh brings a wealth of experience and strategic vision to Luminate Bank, with 26 years in the banking industry. Most recently, Josh served as CFO at Tradition Capital Bank in Edina, Minnesota, where he led the financial strategy during its remarkable growth from $300 million to more than $2.5 billion in total assets. Before his tenure as CFO, Josh contributed to Tradition Capital Bank in other key financial roles. He began his career with Norwest and Wells Fargo Banks, gaining extensive expertise in financial and operational capacities. Luminate Bank's leadership transition reflects the company's thoughtful succession planning, ensuring its financial strategies remain robust and forward focused. Under the leadership of Dave Turk, Luminate Bank has built an exceptional financial infrastructure, delivering consistent results and creating a foundation that positions the company for continued success. Luminate Bank's CEO, Marc Campbell, shared his confidence in the appointment: "Josh not only brings exceptional financial acumen and strategic insight to Luminate Bank, but he also embodies the principles that define our organization: integrity, innovation, and a steadfast commitment to excellence," Luminate Bank's CEO, Marc Campbell, shared with confidence. "His leadership will ensure our financial strategies succeed and inspire confidence across all who depend on us." "I am honored to join Luminate Bank at such an exciting time. The company's remarkable history of financial excellence and its forward-thinking approach align perfectly with my values and vision," stated Josh Eifert. "I look forward to collaborating with the talented leadership team to build on this strong foundation and drive continued success for our customers, employees, and stakeholders." Josh graduated from the University of Minnesota with a degree in finance and completed the Graduate School of Banking at Colorado. CEO Marc Campbell expressed gratitude for retiring CFO Dave Turk's contributions, saying, "Dave has been instrumental in positioning Luminate as a financial leader. His dedication, insight, and stewardship will always be a part of our company's legacy." Josh Eifert will officially assume his role on February 18, 2025. About Luminate Bank® At Luminate Bank, We Open Doors—empowering individuals and families to achieve their financial dreams through personalized service and innovative digital solutions. As a nationwide bank headquartered in Minneapolis, Minnesota, we are committed to helping our clients meet their financial goals with a blend of modern technology, traditional values, and the trusted guidance of experienced professionals. Known for our exceptional commitment to customers, we take pride in delivering a seamless, supportive experience for every step of the journey. Our dedicated mortgage division has branches and a team of loan originators across the US, making expert home financing solutions accessible to communities nationwide. Luminate Bank is committed to safeguarding your money and accounts with FDIC insurance coverage up to applicable limits. Learn more about how we can open doors for you at www.luminate.bank , follow us on Instagram, LinkedIn, and Facebook, or call (952) 939-7200. For media inquiries, please contact: Debbie Schwake, CMO debbie.schwake@luminate.bank