American Equity Bank Changes Name to Luminate Bank

Luminate Marketing Team • April 29, 2022

American Equity Bank Changes Name to Luminate Bank

MINNETONKA, MINN. (APRIL 2022) – After careful consideration, American Equity Bank (AMEC) has partnered with Luminate Home Loans and has officially changed its name to Luminate Bank. The new name not only reflects the growth of the company, but also embraces improving on the values of (formerly) AMEC.

 

For Luminate Bank, this change is much more than a new name and the company looks forward to showing improved services, technology enhancements, and access to new product offerings to help bank members reach their financial and lifestyle goals. The company will remain locally owned and managed.

 

“We are so thrilled to be sharing this exciting news,” says Jeff Williamson, CEO of Luminate Bank. “Our members come first, which is why it’s so important for us that this change has an emphasis on bettering our community. It’s so exciting for us to be partnered with Luminate Home Loans so that we can continue to go above and beyond for our customers.”

 

In the coming months, there will be new signage, a new and improved website and online banking experience, as well as a renewed commitment to providing the best banking services possible. Luminate Bank encourages you to reach out if you have any questions or would like more information on this transition.


###

 

Luminate Bank—formerly American Equity Bank—is a bank that offers personalized, one-on-one service to all of its members. Luminate Bank’s mission is to work hard to make the American Dream happen and to have everyone achieve their financial goals. For more information about Luminate Bank, please visit www.luminate.bank or reach out to the company at (952) 939-7200.

 

Luminate Home Loans is a national mortgage lending company that has been in business since 1998. Luminate’s mission is to help unlock people’s full potential through finances and to make lending approachable by bringing transparency and consistency to every part of the client experience. For more information about Luminate, please visit www.goluminate.com or reach out at (952) 698-3300.

A close up of a computer screen with a graph on it.

Stocks Are Slipping. Real Estate Is Steady. Here’s Why It Matters.

By Luminate Marketing Team • April 24, 2025
From first-time homebuyers looking to stop renting to seasoned investors expanding their portfolios, real estate offers powerful advantages over the stock market—especially in 2025. Let’s take a closer look at why now is the time to make your move.
A magnifying glass is sitting on top of a piece of paper that says import tariffs.

How Tariffs Are Impacting the Housing Market — and What That Means for You

By Luminate Marketing Team • April 17, 2025
At Luminate Bank, we believe knowledge is power, especially when it comes to your financial decisions. Let’s take a look at how tariffs are creating a “perfect storm” for the housing market — and what that means for you.
A conference room with a long table and chairs.

Luminate Bank Welcomes the NJ Lenders Team

By Luminate Marketing Team • April 14, 2025
Luminate Bank is proud to welcome the NJ Lenders Team, a leading East Coast home lending organization, to the Luminate Bank community, integrating its home lending expertise into the Luminate Bank brand.