MINNETONKA, MINN. (DECEMBER 2022) – It is with much anticipation and gratitude that Luminate Bank has officially announced Marc Campbell as the new CEO. This change has been a few months in the making, and the bank could not be more excited to share the news.

Campbell brings with him over 30 years of expertise in community banking, with experiences across many areas that include operations, finance, credit, sales, compliance, and leadership. Campbell first started his career at Lake Area Bank in November 1997 and was in the role of President & CEO from August 2007 through October 2022.

During this time, he led the bank through branch acquisitions, as well as the significant expansion of the Lake Area Mortgage division. Campbell has been a leader through many banking challenges and changes—including the great recession and the complex sale of the bank—all while achieving notable results. A primary contributor to his success is his passion and beliefs which stem from a desire to develop a supportive, honest, open, and rewarding environment.

“I take great pride, passion, and responsibility in the role as a community banker and CEO,” says Campbell. “Realizing the impact and difference we make in the lives of our customers, communities, and employees is part of my approach to success. I’m excited to celebrate and share in that success with my new peers at Luminate Bank.”

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Luminate Bank—formerly American Equity Bank—is a bank that offers personalized, one-on-one service to all of its members. Luminate Bank’s mission is to work hard to make the American Dream happen and to have everyone achieve their financial goals. For more information about Luminate Bank, please visit www.luminate.bank or reach out to the company at (952) 939-7200.

Luminate Home Loans is a national mortgage lending company that has been in business since 1998. Luminate’s mission is to help unlock people’s full potential through finances and to make lending approachable by bringing transparency and consistency to every part of the client experience. For more information about Luminate, please visit www.goluminate.com or reach out at (952) 698-3300.